Why relational marketing impacts on bank's customer satisfaction?
نویسندگان
چکیده
منابع مشابه
Effect of Service Quality on Customer Satisfaction Evidence from Banks in Tangail
This study attempts to determine the effect of service quality on customer satisfaction both from public and private banks in Tangail city. Service quality of different banks is observed that is provided for their customers. An attempt is made to find out which service quality dimensions may enhance customer satisfaction in a better way. To measure the service quality, an extensive survey of ba...
متن کاملWhy Business Process Improvement Might Not Bring Customer Satisfaction
Continual improvement is central to all organizational frameworks such as the IT Infrastructure Library (ITIL). Typically, data are collected through the lifecycle of a business process and analyzed asynchronously to identify long-term improvements. This position paper illustrates a limitation of this approach of continual improvement. When a support process is spawned to address a customer iss...
متن کاملA Study on Service Quality Perspectives and Customer Satisfaction in New Private Sector Banks
The main objective of this study is to examine the influence of service quality dimensions on customer overall satisfaction. This study posits and develops an instrument of service quality and examines the relationship between perceived service quality dimensions and customer overall satisfaction. The results shows that the most important service quality practice on customer satisfaction is res...
متن کاملImpact of Customer Service Practices on Customer Satisfaction and Retention
In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...
متن کاملReturn on Marketing: Using Customer Equity to Focus Marketing Strategy
The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change in a firm’s customer equity relative to the incremental expenditure necessary to produce the change. The change in the firm’s customer equity is the change in its current and future customers’ life...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: BISMA (Bisnis dan Manajemen)
سال: 2019
ISSN: 2549-7790,1979-7192
DOI: 10.26740/bisma.v12n1.p43-53